PMPs: Leveraging Second-Party Data for Digital Campaigns
The cookie trail is almost all gone. So, let’s get the second-party data started! Get our advice on how to utilize second-party data for digital campaigns.
A&D Marketing for 2021: The Year of Innovative Marketing
2020 greatly disrupted the marketing plans of many aerospace and defense companies. But a few agile changes may be all it takes to help them thrive.
First-Party Data: A Hidden Gem for the Post-Cookie World
Amid growing concerns for consumer privacy, increased transparency and reducing complexity, the era of “cookies” is ending, but not just yet.