Rethinking Video in the Media Mix
There are a lot of ways to build effective campaigns that utilize video. Here’s how you can navigate your many options.
Unlocking Marketing Success with Analytics
It’s not difficult to measure and manage your digital marketing efforts. Our Director of Digital Analytics & Strategy, Anna Alexiadi Smyrniotaki, explains.
One-Year WFH Anniversary
Hard work, connection & coffee: GKV’s recipe for success during a pandemic.
PMPs: Leveraging Second-Party Data for Digital Campaigns
The cookie trail is almost all gone. So, let’s get the second-party data started! Get our advice on how to utilize second-party data for digital campaigns.
GKV Holiday Zoom Backgrounds
Digitally decorate with your favorite GKV holiday Zoom background.
Word-of-Mouth Marketing: How to Radically Boost Success
Sharing the most relevant articles and news.
