Advertising

Maryland Lottery: Dreamers

Working closely with the Maryland Lottery marketing team, we reframed the benefit and changed the reason to play.

Seafood Nutrition Partnership: Little Seafoodies

Our challenge was to give busy moms a reasonable chance of success at getting their kids to eat seafood in their already time-pressed life.

Work Sample

Constellation Energy: Decision Tree

Constellation Energy’s C&I division partnered with GKV in a digital effort to increase sales and brand awareness in their Gas and Power B2B markets.

Work Sample

Sprint: Animal Kingdom Campaign

How do you illustrate the benefits of Sprint’s upgraded towers and wireless network in ways any human can understand? Use animals, of course.

GKVoice

Medicare Plans: Moving advertising in-house?

The rationale for bringing some services in-house is strong, but moving work from an external agency creates pitfalls you need to strongly consider.

GKVoice

Driving Medicare Plan Growth With Age-In Marketing

To capture the Age-In audience, plans must capitalize on evolving lifestyle trends and behave in a more strategic manner when competing with other plans.

A subjective solution to an objective problem.

The best advertising is developed when the client and agency start with the problem, then pull together a diverse team of open and curious minds, ready for a great journey of discovery and experimentation.

The problem may seem simple, but there is almost always an infinite number of possible solutions, some good, some not so good, that is where those curious, diverse minds come in. People don’t just buy products or services, they buy brands, they buy companies, they buy hope, they buy value… A collaborative team that is part of the journey from problem to solution is the secret to creating advertising that captures both the uniqueness of your brand and the uniqueness of the customers you hope to serve.