Work Sample

Snackwells: Breakfast Biscuits

The iconic snack brand has made strides over the last few years to recapture its glory by taking out unhealthy ingredients and launching new products.

Work Sample Rosedale Federal

Rosedale Federal: Peace Of Mind

How do you convey the frustration people feel about the mortgage process? With the heartwarming story of birds searching for the perfect birdhouse.

Work Sample

MJHS: The Brooklyn Ladies

GKV’s re-branding of New York’s non-profit health care organization MJHS is a classic example of how to put a brand’s backstory to work.

Work Sample

Maryland Physicians Care: Healthy Groove

The grassroots campaign is supported by earned media, traditional paid media, grassroots partnerships and guerilla marketing.

GKVoice

OTC Products in a Challenger Brand World.

The over-the-counter (OTC) medicine market is on fire.

GKVoice

Be a Brand on a Mission

In today’s world of search engines and social media, consumers’ awareness and understanding of your brand could come from a shared recipe, an influencer, a customer review or a recommendation.

Garry Raim

Partner, Executive Vice President

Start the conversation today and find out what GKV can do for your brand.

    Discipline

    Brand Development

    The recipe for developing a successful brand is one part strategy and one part creative.

    Becoming a brand is how your product or service becomes more memorable, engaging, and how you can achieve higher margins and greater customer loyalty. With the advent of social media and the growth of direct to consumer brands, brand development continues to change and evolve.

    At its core, a brand is still a promise to its customers about what the brand will deliver and how they can expect it to behave. But, consumer expectations have changed more than ever. It goes far beyond simply the product or service they provide. It now includes the causes a brand will champion as well as how the brand treats its employees, communities, suppliers and the rest of the world around them. It has never been more important to have a strong and consistent brand than it is now. With the introduction of social media consumers now too have a platform that makes it easier to call a brand out when it fails and doesn’t live up to its promises.