Work Sample McCormick - No Flavor Like Home

McCormick: No Flavor Like Home

To connect with consumers around holiday cooking and encourage social engagement, McCormick and GKV launched the No Flavor Like Home giveaway.

GKVoice

Align your brand and culture to make your most powerful business driver

Want happier customers and happier employees? Want to be faster, more innovative, collaborative? It’s easier than you think. Create an on-brand culture where everyone acts in unison to deliver a great customer experience.

Work Sample Chock Full o Nuts Coffee

Chock Full o’Nuts: Get New York Roasted

How are we moving “NY’s favorite coffee since 1932” from forgotten to “I think I’d like to try that”?

Work Sample

Kauai Coffee: Imported From Another World

Coffee, like wine, derives a lot of value from its place of origin, both real and perceived.

Work Sample

About Faces Day Spa

About Faces, a family-owned chain of salons, fits the niche between small, independent hair studios and the larger-scale franchised salon world.

Work Sample DSM Babypalooza

DSM: Babypalooza

For Babypalooza 2018, DSM asked GKV to create brand messaging and a high-impact booth design.

Garry Raim

Partner, Executive Vice President

Start the conversation today and find out what GKV can do for your brand.

    Discipline

    Brand Development

    The recipe for developing a successful brand is one part strategy and one part creative.

    Becoming a brand is how your product or service becomes more memorable, engaging, and how you can achieve higher margins and greater customer loyalty. With the advent of social media and the growth of direct to consumer brands, brand development continues to change and evolve.

    At its core, a brand is still a promise to its customers about what the brand will deliver and how they can expect it to behave. But, consumer expectations have changed more than ever. It goes far beyond simply the product or service they provide. It now includes the causes a brand will champion as well as how the brand treats its employees, communities, suppliers and the rest of the world around them. It has never been more important to have a strong and consistent brand than it is now. With the introduction of social media consumers now too have a platform that makes it easier to call a brand out when it fails and doesn’t live up to its promises.