Chock Full o’Nuts:
Get New York Roasted

How are we moving “NY’s favorite coffee since 1932” from forgotten to “I think I’d like to try that”?

Chock full o’Nuts is one of those coffee brands on the shelf in the grocery store that no one even sees anymore. Our goal was to get consumers to start seeing it again and occasionally take it off the shelf and bring it home. Chock is NY’s favorite brand of coffee, so by channeling our inner New Yorker, we believed that we could have some fun at others’ expense, just like any good New Yorker. The full campaign is scheduled to launch in March 2020; in the meantime, we started with organic social, and engagements are up over 25%.

COVID-19 MESSAGE

Out of an abundance of caution and care for the health and wellbeing of our employees and their families, GKV has transitioned to a Work From Home (WFH) scenario for the foreseeable future.

A great deal of planning and preparation went into this effort to ensure that, while our office is physically closed, we can continue to provide our clients with the excellent service and work products they rely on.

Should you need to reach someone at GKV, please call 410.539.5400 and use the employee directory to reach your party.

Stay Healthy!