How are we moving “NY’s favorite coffee since 1932” from forgotten to “I think I’d like to try that”?
Chock full o’Nuts is one of those coffee brands on the shelf in the grocery store that no one even sees anymore. Our goal was to get consumers to start seeing it again and occasionally take it off the shelf and bring it home. Chock is NY’s favorite brand of coffee, so by channeling our inner New Yorker, we believed that we could have some fun at others’ expense, just like any good New Yorker. The campaign launched in February and sales grew +11% faster in advertised markets than non-advertised markets, so we are off to a good start.