How are we moving “NY’s favorite coffee since 1932” from forgotten to “I think I’d like to try that”?
Chock full o’Nuts is one of those coffee brands on the shelf in the grocery store that no one even sees anymore. Our goal was to get consumers to start seeing it again and occasionally take it off the shelf and bring it home. Chock is NY’s favorite brand of coffee, so by channeling our inner New Yorker, we believed that we could have some fun at others’ expense, just like any good New Yorker. The full campaign is scheduled to launch in March 2020; in the meantime, we started with organic social, and engagements are up over 25%.