We reach out during the health plan open enrollment period with humor, irony, and slightly subversive messaging.
We needed to clearly differentiate Spring Valley fish oils at the point of sale — the crowded Walmart supplement shelves where many fish oil brands must vie for share.
Our experience in this measurable sector of the business stems from the creation of a full service marketing affiliate in 2000, GKV Direct. GKV Direct was merged into Gray Kirk/VanSant Advertising, Inc., in 2003.
Direct mail production management is detail oriented, and effective use of the technique requires strong relationships with list brokers, a reliable set of production suppliers and constant analysis to produce the best results. Our art designers and copywriters are skilled professionals with a rich history of developing direct mail and DRTV campaigns that translate into relevant, motivating communications.
We employ full-time production managers with years of experience managing large-scale, cost-effective direct mail campaigns. We also employ experienced broadcast producers who are adept at producing award-winning brand response television that delivers leads while supporting integrated, multi-channel campaigns.
Today’s digital advertising mediums are in essence direct response vehicles as well. Virtually all of our clients use digital media in one form or another. We believe in evaluating the messaging, the media and the placement (or lists) and in optimizing variables to lower costs while increasing response. Our deep experience provides a solid foundation and base of knowledge that we bring to each of our clients.
