Rethinking Video in the Media Mix

There are a lot of ways to build effective campaigns that utilize video. Here’s how you can navigate your many options.

That’s Tasty organic living herbs

That’s Tasty™ organic, living herbs bring recipes to life. Our job was not only to reach consumers, but to actually change the way they think about cooking.

Hills Bros. Cappuccino

Choosing the right influencers to be far more influential.

Werner Ladder

Rising above the rest in a crowded field of advertisers.

Sprint: Big Presence

Most people love their mobile phones, but not their carrier… so, why don’t they switch?

PMPs: Leveraging Second-Party Data for Digital Campaigns

The cookie trail is almost all gone. So, let’s get the second-party data started! Get our advice on how to utilize second-party data for digital campaigns.

Garry Raim

Partner, Executive Vice President

Start the conversation today and find out what GKV can do for your brand.

    Discipline

    Media Planning/Buying

    GKV’s Media Department is comprised of seasoned professionals, well-versed in planning and buying media across the customer journey.

    Our insights-driven, omnichannel approach to media is designed to help clients successfully meet their objectives.

    GKV uses a wide range of tools to gain deep understanding of the media usage, psychographics, geography and purchase behaviors of U.S. audiences at both national and local levels. This research allows us to develop, deploy and optimize media campaigns designed for impact, motivation and customer action.

    GKV’s depth of experience includes planning and buying the following:

    • Broadcast TV and radio
    • Digital display, audio
    • Paid social media advertising
    • Search engine marketing (SEM)
    • Online video and OTT
    • Mobile web and app advertising
    • Retail media networks/e-commerce platforms
    • Out-of-home

    Media today is becoming increasingly moments-based, so it is imperative that advertisers reach the right customer at the right time.
    At GKV, we’ll help you do just that.