GKVoice Content is King but Context is Queen

In social, video content is king, but storytelling is queen.

How to tell your story on social media.

GKVoice

GKV Brews Up Creative Campaigns for New Client Massimo Zanetti Beverage Group

GKV announced its new relationship with Chock full o’Nuts, Hills Bros., and Kauai Coffee.

GKVoice Be A Part of the Conversation, Or Be Dead

Be A Part of the Conversation, Or Be Dead

Priority #1 is to be part of the conversation.

GKVoice Sacrifice

Sacrifice is the most important skill for CPG marketing now

The beauty of digital and social media is that your ability to precisely target your audience is much better.

GKVoice

Everyone acts like a millennial, even you.

One generation is taking over.

Work Sample

Back to Nature: Simply Delicious. Simply Good.

Eating simply and naturally doesn’t mean sacrificing deliciousness.

Garry Raim

Partner, Executive Vice President

Start the conversation today and find out what GKV can do for your brand.

    Discipline

    Social Media

    One of the fastest growing and most nimble marketing disciplines of the last five years.

    Where before, brands saw social as something they had to do to check the box, they now see it as a business driver. With more and more consumers engaging in branded content, using social to source recommendations as well as a path to purchase, GKV has grown its social team, expertise and capabilities.

    Why Social?  — “Content builds relationships. Relationships are built on trust. Trust drives revenue.” This quote from Andrew Davis’s latest book Brandscaping puts a fine point on why great branded social content drives business.  Additionally:

    • Consumers are 71% more likely to make a purchase based on social media referrals
    • 74% of consumers rely on social network to guide purchase decisions
    • 7 in 10 millennials, Gen Xers and silver surfers (boomers in social) are more likely to make purchases from brands they follow and engage with on social

    GKV’s Social Media Department experts who work hand-in-glove across agency departments.  The team has developed award winning social campaigns for OLD BAY and MD Lottery as well as created a proprietary process for developing social strategy and content. Our capabilities include:

    • Social strategy and planning
    • Content creation, curation
    • Social program management and publishing
    • Social advertising
    • Influencer engagement
    • Community management
    • Social listening, trending topics
    • Metrics and reporting