GKV Brews Up Creative Campaigns for New Client Massimo Zanetti Beverage Group
GKV, one of Baltimore’s largest integrated marketing firms, today announced its new relationship with Massimo Zanetti Beverage Group, home to many coffee brands, including Chock full o’Nuts, Hills Bros., and Kauai Coffee. As agency of record for these Massimo Zanetti brands, GKV is currently creating campaigns that include paid digital media, social media and enhanced website presence.
“We are thrilled to be working with GKV,” said Eric Van De Wal, senior vice president of sales & marketing for Massimo Zanetti. “GKV brings best-in-class creativity and strategy to drive brands forward. As we start developing campaigns for 2020, we can already see that GKV was the right choice for building our business and developing our brands’ equity.”
GKV is working hand-in-glove with Massimo Zanetti’s marketing teams to produce bold new campaigns across all marketing channels with a focus on digital and social. Through creative development and refining brand personas, GKV is honing in on modern, relevant, audience-driven content to best connect with coffee fans.
Born on Broadway, Chock full o’Nuts is branded with a long history of great coffee, being New York’s favorite since 1932.
Dating back to the mid-1870s as Arabian Coffee and Spice Mills, Hills Bros. has always been an innovator in the coffee industry, most notably inventing vacuum packing to maintain freshness. They have also continued to be innovators to this day, launching a very successful line of cappuccino and, most recently, a line of frappés.
Kauai Coffee is the product of 4 million coffee trees spread across more than 3,000 acres on the Hawaiian island of Kauai, and it tastes as delicious as one would expect. In addition to growing the coffee in Kauai, it is roasted and packaged there with the highest commitment to sustainability.
“We’re looking forward to working with Eric and his team to make these three very different brands get noticed and become valued parts of people’s lives,” said Dan Collins, SVP of strategic planning and research officer at GKV. “Helping brands that are looking to break through and build an emotional connection with their customers is GKV’s strong suit. We strive to develop campaigns that are brought to life across many touchpoints, so they become a natural part of our customers’ daily lives.”
GKV and the Massimo Zanetti Beverage Group coffee brands will launch creative campaigns in early 2020.
With headquarters in Portsmouth, Virginia, roasting facilities in Suffolk, Virginia and Moonachie, New Jersey, four distribution hubs across the country, a national delivery network, and a coffee plantation in Hawaii, Massimo Zanetti Beverage USA’s tradition of excellence extends from the Atlantic to the Pacific Oceans. But our story begins 35 year ago in Treviso, Italy, when Massimo Zanetti decided to follow in his father’s and grandfather’s footsteps as a purveyor of green coffee. Today, Massimo Zanetti Beverage sells 120,000 tons of coffee each year through 20 international consumer brands, making it one of the world’s largest coffee groups. Massimo Zanetti Beverage is the ONLY completely vertically integrated coffee company in the United States. Our holistic approach and singular focus on coffee excellence that originates with four generations of coffee expertise gives you so much more than access to the world’s finest coffees. This level of integration gives you a single resource and partner with all of the products, processes, efficiencies and knowledge to make your distinct coffee solution a success.
Our coffees are sourced from strategic alliances with coffee farms located in Costa Rica, Brazil and our own farm in Kauai, Hawaii. This guarantees a continuous flow of quality coffee from the plant to the cup.