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Constellation: Texas Electricity Campaign

How do you move the needle in the hypercompetitive Texas electricity market? Tap into the amazing power of funny animal videos!

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Orrington Farms: The Power of Powder to Drive Customer Re-Evaluation

In the bouillon/broth category, we help Orrington Farms stand out by featuring its powdered point of difference that gives home cooks more ways to rev up their recipes.

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San Giorgio: The Right Way to Pasta

This fun and lighthearted campaign features person-on-the-street interviews in which real people share with great passion their methods for cooking this mealtime staple.

GKVoice

GKV creates “Dare to be Sweet” campaign for Lofthouse® Cookies

GKV’s campaign goal is to inspire people to bring a little more sweetness into the world.

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Maryland Lottery: Come and Get Your Fun Campaign

Lottery fun. Come and get it.

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Lofthouse Cookies: Dare to be Sweet

Just when did everyone get so grumpy, snarky and sour? The world is so hungry for a little sweetness. And when conducting consumer research for our new client, Lofthouse Cookies, we discovered that we had just the thing.

Garry Raim

Partner, Executive Vice President

Start the conversation today and find out what GKV can do for your brand.

    Discipline

    Social Media

    One of the fastest growing and most nimble marketing disciplines of the last five years.

    Where before, brands saw social as something they had to do to check the box, they now see it as a business driver. With more and more consumers engaging in branded content, using social to source recommendations as well as a path to purchase, GKV has grown its social team, expertise and capabilities.

    Why Social?  — “Content builds relationships. Relationships are built on trust. Trust drives revenue.” This quote from Andrew Davis’s latest book Brandscaping puts a fine point on why great branded social content drives business.  Additionally:

    • Consumers are 71% more likely to make a purchase based on social media referrals
    • 74% of consumers rely on social network to guide purchase decisions
    • 7 in 10 millennials, Gen Xers and silver surfers (boomers in social) are more likely to make purchases from brands they follow and engage with on social

    GKV’s Social Media Department experts who work hand-in-glove across agency departments.  The team has developed award winning social campaigns for OLD BAY and MD Lottery as well as created a proprietary process for developing social strategy and content. Our capabilities include:

    • Social strategy and planning
    • Content creation, curation
    • Social program management and publishing
    • Social advertising
    • Influencer engagement
    • Community management
    • Social listening, trending topics
    • Metrics and reporting