GKVoice

Can old brands attract younger consumers? They better!

Attracting a younger generation to become brand-loyal can be tough for more established brands. See how we helped coffee brand Chock full o’Nuts do just that.

Work Sample

L3 Brand History

When L3 Technologies first consulted GKV, the company consisted of 70+ divisions — all of which had different specialties and product offerings. As a global...
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Maryland Lottery : Holiday 2020

Yeah, things are a little different this year. Giving Holiday Scratch-Offs from the Maryland Lottery is a holiday tradition. So are the upbeat advertising campaigns...
GKVoice

Proven Tips for A&D Social Media Content Strategy

Whether in the field or in the marketplace, the A&D category is all about impact and performance. Check out these proven strategies to get the most from your social media content.

Case Study

L3 Social Media

GKV established and implemented a social media strategy for L3 that grew their community by 50K and increased engagement by 96% in the course of one year.

Work Sample

Frank’s RedHot: Franksgiving

Every food company in the word wants to win over customers on Thanksgiving. We targeted the days right after: Franksgiving. Leftovers never tasted so good.

Garry Raim

Partner, Executive Vice President

Start the conversation today and find out what GKV can do for your brand.

    Discipline

    Social Media

    One of the fastest growing and most nimble marketing disciplines of the last five years.

    Where before, brands saw social as something they had to do to check the box, they now see it as a business driver. With more and more consumers engaging in branded content, using social to source recommendations as well as a path to purchase, GKV has grown its social team, expertise and capabilities.

    Why Social?  — “Content builds relationships. Relationships are built on trust. Trust drives revenue.” This quote from Andrew Davis’s latest book Brandscaping puts a fine point on why great branded social content drives business.  Additionally:

    • Consumers are 71% more likely to make a purchase based on social media referrals
    • 74% of consumers rely on social network to guide purchase decisions
    • 7 in 10 millennials, Gen Xers and silver surfers (boomers in social) are more likely to make purchases from brands they follow and engage with on social

    GKV’s Social Media Department experts who work hand-in-glove across agency departments.  The team has developed award winning social campaigns for OLD BAY and MD Lottery as well as created a proprietary process for developing social strategy and content. Our capabilities include:

    • Social strategy and planning
    • Content creation, curation
    • Social program management and publishing
    • Social advertising
    • Influencer engagement
    • Community management
    • Social listening, trending topics
    • Metrics and reporting