GKVoice

What should brands do on social media in a time of uncertainty?

It’s a challenging time for brands across the world. Here are some recommendations on how to adapt your current social media content and curate new content in response to COVID-19.

Work Sample Chock Full o Nuts Coffee

Chock Full o’Nuts: Get New York Roasted

How are we moving “NY’s favorite coffee since 1932” from forgotten to “I think I’d like to try that”?

Work Sample Frank + Wendy Get Together

Frank’s RedHot: Frank and Wendy Get Together

Frank’s RedHot recently teamed up with the company to release a Buffalo Ranch Chicken Sandwich for only $1, and the social opportunities became endless.

Work Sample

Kauai Coffee: Imported From Another World

Coffee, like wine, derives a lot of value from its place of origin, both real and perceived.

Case Study

Bridgestone Golf

Sacrificing media for a better messenger.

Work Sample

About Faces Day Spa

About Faces, a family-owned chain of salons, fits the niche between small, independent hair studios and the larger-scale franchised salon world.

Garry Raim

Partner, Executive Vice President

Start the conversation today and find out what GKV can do for your brand.

    Baltimore Branding Agencies

    Discipline

    Social Media

    One of the fastest growing and most nimble marketing disciplines of the last five years.

    Where before, brands saw social as something they had to do to check the box, they now see it as a business driver. With more and more consumers engaging in branded content, using social to source recommendations as well as a path to purchase, GKV has grown its social team, expertise and capabilities.

    Why Social?  — “Content builds relationships. Relationships are built on trust. Trust drives revenue.” This quote from Andrew Davis’s latest book Brandscaping puts a fine point on why great branded social content drives business.  Additionally:

    • Consumers are 71% more likely to make a purchase based on social media referrals
    • 74% of consumers rely on social network to guide purchase decisions
    • 7 in 10 millennials, Gen Xers and silver surfers (boomers in social) are more likely to make purchases from brands they follow and engage with on social

    GKV’s Social Media Department experts who work hand-in-glove across agency departments.  The team has developed award winning social campaigns for OLD BAY and MD Lottery as well as created a proprietary process for developing social strategy and content. Our capabilities include:

    • Social strategy and planning
    • Content creation, curation
    • Social program management and publishing
    • Social advertising
    • Influencer engagement
    • Community management
    • Social listening, trending topics
    • Metrics and reporting