GKV Wins 3 Gold Aster Awards
GKV has been awarded three Gold Aster Awards for its work for the Maryland Department of Health (MDH) and Clover Health.
GKV created a statewide multimedia campaign for MDH to promote vaccinations during the COVID-19 pandemic. GKV also works with Clover Health, which provides Medicare Advantage plans, to support their Annual Enrollment Period (AEP) marketing efforts.
“It’s been a good year for GKV. We’ve done well with our healthcare campaigns and have gotten a lot of positive feedback,” said GKV CEO Roger Gray. “We’ve put tremendous effort into this sector and it’s great to see the work getting attention and winning awards.”
Now in its 22nd year, the Aster Awards Program is a national competition recognizing excellence in healthcare marketing, advertising and communications. Entries are judged on creativity, layout/design, typography, production, quality and overall effectiveness by a panel of healthcare marketing and design experts.
GKV received Gold Aster Awards for the following:
- Clover Health LiveHealthy Rewards Video
- Clover Health AEP Direct Mail Piece
- MDH’s GoVAX, Maryland! Campaign
In February, GKV launched a new division, GKV Health, to prioritize strategic healthcare marketing and capitalize on the agency’s 40-plus years of experience in the category. Over the years, GKV has produced successful marketing, branding and advertising campaigns for health insurance, Medicare and Medicaid, over-the-counter medicines, wellness programs, nutrition, healthcare delivery and public health education.