GKVoice
GKVoice is a collection of insights, thoughts and inspiration covering topics shaping today’s marketing landscape. This is just a sampling of the curiosity we bring to work every day and the thought leadership we bring to every assignment. Curious yourself? Scroll down or explore.
Featured
Is It Time to Switch Ad Agencies?
Wondering if your agency is really delivering the service, results, and ROI you deserve? Here’s how to know when it’s time to make a change.
Discover ROEverything
Introducing Return On Everything (ROE). See how GKV can help you find success by every measure. Be it Return on Investment, Return on Time, or Return on Opportunity.
GKV Challenger Brand Minute: Face of Wealth
The next decades will see a greater number of women inheriting wealth — and a shift in wealth means a shift in messaging.
The Digital Baby Boomer: How to Drive Online Sales
Baby boomers are not digital natives, but they’re huge digital shoppers. Discover the ways to win their trust and gain their business online.
Recent
GKV Promotes Ellen Delaplane to Vice President, Account Supervisor
Delaplane is responsible for developing strategic approaches and marketing plans for clients and ensuring that projects maintain schedule and budget.
GKV Challenger Brand Minute: How to Capture Age-In Medicare Audience
In this episode of Challenger Brand Minute, Andrew Robinson reveals three effective ways plans can drive new membership by capturing the Age-In audience.
Post-COVID Customer Journey Updates
COVID changed the way customers shop, eat and work. Now is the time to rethink your brand offerings and take advantage of this new customer journey.
GKV Challenger Brand Minute: Breaking Inertia
Welcome to GKV’s Challenger Brand Minute: your source for bite-sized marketing smarts.
Branding for Broadband
Reliable internet service has never been more important to consumers. We’ll show you some tips to get consumers to switch.
One-Year WFH Anniversary
Hard work, connection & coffee: GKV’s recipe for success during a pandemic.
