GKVoice

GKVoice is a collection of insights, thoughts and inspiration covering topics shaping today’s marketing landscape. This is just a sampling of the curiosity we bring to work every day and the thought leadership we bring to every assignment. Curious yourself? Scroll down or explore.

Featured

Is It Time to Switch Ad Agencies?

Wondering if your agency is really delivering the service, results, and ROI you deserve? Here’s how to know when it’s time to make a change.

Discover ROEverything

Introducing Return On Everything (ROE). See how GKV can help you find success by every measure. Be it Return on Investment, Return on Time, or Return on Opportunity.

GKV Challenger Brand Minute: Face of Wealth

The next decades will see a greater number of women inheriting wealth — and a shift in wealth means a shift in messaging.

The Digital Baby Boomer: How to Drive Online Sales

Baby boomers are not digital natives, but they’re huge digital shoppers. Discover the ways to win their trust and gain their business online.

Recent

GKV is Proud of Its Excellent Client Service!

Since we opened our doors in 1981, we’ve been working with satisfied client partners from around the country.

The COVID-19 Test

Working remotely for 6 months hasn’t slowed us down. Check out what we’ve been working on and how we’re staying connected.

First-Party Data: A Hidden Gem for the Post-Cookie World

Amid growing concerns for consumer privacy, increased transparency and reducing complexity, the era of “cookies” is ending, but not just yet.

The Four Most Important Ways to Build Brand Relevancy

Older brands face challenges trying to remain relevant in a rapidly changing world. Here are four ways iconic brands can evolve, adapt and stay top of mind.

Medicare plans? Pivot to online seminars this AEP.

Even during COVID-19, Medicare seminars can still drive AEP leads. Here are 5 tips for how to host seminars online so you can keep reaching prospects.

GKV wins Gold & Silver Aster Awards

GKV wins Gold and Silver Aster Awards for healthcare marketing.