GKVoice
GKVoice is a collection of insights, thoughts and inspiration covering topics shaping today’s marketing landscape. This is just a sampling of the curiosity we bring to work every day and the thought leadership we bring to every assignment. Curious yourself? Scroll down or explore.
Featured
Is It Time to Switch Ad Agencies?
Wondering if your agency is really delivering the service, results, and ROI you deserve? Here’s how to know when it’s time to make a change.
Discover ROEverything
Introducing Return On Everything (ROE). See how GKV can help you find success by every measure. Be it Return on Investment, Return on Time, or Return on Opportunity.
GKV Challenger Brand Minute: Face of Wealth
The next decades will see a greater number of women inheriting wealth — and a shift in wealth means a shift in messaging.
The Digital Baby Boomer: How to Drive Online Sales
Baby boomers are not digital natives, but they’re huge digital shoppers. Discover the ways to win their trust and gain their business online.
Recent
8 Steps to a Successful AEP 2021
Hitting your AEP enrollment targets is never easy. If your AEP 2020 marketing just underperformed, the first thing you should do is read this article.
Key Trends in 2020 for Home Service Companies
Each year our initial HomePulse survey identifies the key trends home service companies should consider while making decisions during the upcoming year.
Medicare Plans: Moving advertising in-house?
The rationale for bringing some services in-house is strong, but moving work from an external agency creates pitfalls you need to strongly consider.
Improving Net Promoter Scores
Aligning an organization’s policies, procedures and culture to its brand promise is paramount to creating customer loyalty and future financial success.
The Social Media Advantage in the Health Insurance Industry
Social media can help you become a go-to source of information at times when consumers are trying to navigate an ever-changing and confusing industry.
Driving Medicare Plan Growth With Age-In Marketing
To capture the Age-In audience, plans must capitalize on evolving lifestyle trends and behave in a more strategic manner when competing with other plans.
