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Lance: After-School Crunchtime

Back to School is a pretty important, albeit stressful, time for both marketers and moms.

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Snyder’s of Hanover: Pretzel Pieces

We wanted flavor-seeking consumers to think of and reach for SOH Pretzel Pieces instead of other highly flavored snacks, like tortilla or potato chips.

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OPTAVIA: Brand Launch

OPTAVIA™ is a new lifestyle brand that empowers individuals to not only lose weight, but to live healthier and happier.

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St. Joseph Products: Cough and Cold

When you’re sick you don’t care about anything. But you really should. That’s the premise of the brand intro work for St. Joseph Cough, Cold and Flu.

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di•gel: Un-do

On a limited budget and a frantic timeline, GKV helped di•gel launch its OTC anti-gas and antacid products.

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Snyder’s of Hanover: America’s Summertime Favorites

PR efforts to support the campaign included targeted sample mailings to food, health and lifestyle bloggers and editors.

Dan Collins

SVP, Chief Strategy Officer

Start the conversation today and find out what GKV can do for your brand.

    Category

    Consumer Packaged Goods

    Creative and inspirational CPG marketing that gets results.

    Every category has challenger brands, but in Consumer Packaged Goods (CPG) the dominance of the category leaders is particularly stunning. In today’s consumer landscape with brand loyalty being a thing of the past, successful challenger brand’s advertising must be noticed, its social media must engage and its owned media must deliver real value.

    Understanding the Audience

    The first step in becoming a successful challenger brand is understanding your audience beyond demographics – their offline and online behaviors, interests and most importantly the journey they take to find and purchase your products.

    We have developed a four-step process that can help you understand and map your audience’s journey and then build a marketing strategy based on their needs, wants and interests to deliver the right messaging and content at the right time. It incorporates the insights and data you already have with third-party data to give a complete picture of who your audience is and how you can help guide them through their customer journey.

    It’s also built on evolution. The process of understanding your audience never stops as the needs of your audience are always changing and so will the touchpoint and messaging.

    As CPG advertising and shopper behavior continues to change, GKV will be there to help elevate and evolve your brand in today’s consumer landscape. Check out some of our CPG case studies and articles. Then, contact us to discuss your CPG marketing challenges.