Blue Shield of California: We Are California

GKV developed an integrated campaign for Blue Shield of California during the 2017 Open Enrollment and Annual Enrollment Periods.

Pandora: Valentine’s Day Campaign

February is the month for love … of football and the Big Game and, oh yeah, Valentine’s Day. PANDORA used one to remind guys not to forget the other.

Rosedale Federal: Peace Of Mind

How do you convey the frustration people feel about the mortgage process? With the heartwarming story of birds searching for the perfect birdhouse.

It’s a Mom’s World We’re Living In

Keeping a finger on the pulse of “mom”.

Digital marketing for Medicare Age-Ins. Why it’s now a must-have.

AEP planning ever ends.

Garry Raim

Partner, Executive Vice President

Start the conversation today and find out what GKV can do for your brand.

    Discipline

    Strategic Planning

    A word that you will hear very often at GKV is sacrifice.

    It is our way of talking about strategy, because at its essence, a strategy is about sacrifice. Trying to do everything never makes sense for a person or a brand. We help you take a step back and understand what messages and touchpoints will be the most effective for your goals.

    As much as we like to create great advertising, content, events, media plan, we resist the temptation to just start creating. We take the time to gather the information to understand your customer’s journey and develop a strategy that will help you achieve your goals.

    This will then lead to the creation of one comprehensive, insightful and clear brief that outlines the strategic plan, gaining agreement to the sacrifices that will need to be made and providing all the elements the team needs to execute the strategy. A good strategic plan is like a good map, it helps you on your journey.