Work Sample

Hills Bros. Coffee: Every Man

By tapping into the unique preferences and loyalties our audience has, we were able to build preference and loyalty for Hills Bros coffee as well.

Work Sample maryland lottery jackpot campaign

Maryland Lottery: Dreamers

Working closely with the Maryland Lottery marketing team, we reframed the benefit and changed the reason to play.

Work Sample Seafood Nutrition Partnership

Seafood Nutrition Partnership: Little Seafoodies

Our challenge was to give busy moms a reasonable chance of success at getting their kids to eat seafood in their already time-pressed life.

GKVoice

Are Referrals worth your time?

3 secrets to a successful referral program.

GKVoice How do Small Businesses Advertise ?

How Do Small Businesses Advertise in 2019?

In the real world, businesses need to advertise in order to reach their target audience and entice them to make a purchase.

GKVoice

GKV Brews Up Creative Campaigns for New Client Massimo Zanetti Beverage Group

GKV announced its new relationship with Chock full o’Nuts, Hills Bros., and Kauai Coffee.

Garry Raim

Partner, Executive Vice President

Start the conversation today and find out what GKV can do for your brand.

    Discipline

    Strategic Planning

    A word that you will hear very often at GKV is sacrifice.

    It is our way of talking about strategy, because at its essence, a strategy is about sacrifice. Trying to do everything never makes sense for a person or a brand. We help you take a step back and understand what messages and touchpoints will be the most effective for your goals.

    As much as we like to create great advertising, content, events, media plan, we resist the temptation to just start creating. We take the time to gather the information to understand your customer’s journey and develop a strategy that will help you achieve your goals.

    This will then lead to the creation of one comprehensive, insightful and clear brief that outlines the strategic plan, gaining agreement to the sacrifices that will need to be made and providing all the elements the team needs to execute the strategy. A good strategic plan is like a good map, it helps you on your journey.