Hills Bros is the ‘everyman’ of coffee. With its consistently well-balanced taste, it appeals to every man – and every woman. People who are true to themselves. People who don’t just follow the trends. People who believe in making real connections. Who work hard. Who don’t drink coffee for status. People who want great-tasting coffee that’s as honest and true as they are. We found a way to connect to them – and prove we were just who they were looking for.