GKVoice
GKVoice is a collection of insights, thoughts and inspiration covering topics shaping today’s marketing landscape. This is just a sampling of the curiosity we bring to work every day and the thought leadership we bring to every assignment. Curious yourself? Scroll down or explore.
Featured
Is It Time to Switch Ad Agencies?
Wondering if your agency is really delivering the service, results, and ROI you deserve? Here’s how to know when it’s time to make a change.
Discover ROEverything
Introducing Return On Everything (ROE). See how GKV can help you find success by every measure. Be it Return on Investment, Return on Time, or Return on Opportunity.
GKV Challenger Brand Minute: Face of Wealth
The next decades will see a greater number of women inheriting wealth — and a shift in wealth means a shift in messaging.
The Digital Baby Boomer: How to Drive Online Sales
Baby boomers are not digital natives, but they’re huge digital shoppers. Discover the ways to win their trust and gain their business online.
Recent
Branding in an Omnichannel Marketing World
Every day consumers interact with hundreds of media channels. So how is your one brand supposed to break through? Here are 5 tips to even the odds.
Great Relationships Make Great Campaigns
The secret to getting the very best work out of your agency year after year. (It gets personal.)
Creating Impactful Sponsored Content in 2023
Sponsorship opportunities in A&D may feel limited, complicated, or pricy. That’s why our Director of Media Services Daniel Robinson says to make your own. Here’s how!
Generating Sales Anywhere, Anytime
Shoppers are all over the place, and they can be ready to buy anytime. Here are five ways to make sure your brand is always right there with them.
How to Un-Junk Email Copy
Are your emails ready for a refresh? Get five tips for un-junking, de-cluttering and re-inspiring your email marketing copywriting.
Creative Directions : Capturing the Best Audio Performances
You wrote a nice script. Now how do you give voice to your creative? GKV Creative Director Dave Broscious shares advice for directing audio performances.
