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A&D Marketing for 2021: The Year of Innovative Marketing

2020 greatly disrupted the marketing plans of many aerospace and defense companies. But a few agile changes may be all it takes to help them thrive.

Garry Raim

Partner, Executive Vice President

Start the conversation today and find out what GKV can do for your brand.

    Baltimore Branding Agencies

    Category

    Aerospace and Defense

    The Aerospace and Defense industry relies on agility, intelligence and creativity. Yeah, we can relate.

    Download the A&D Marketing 2021 White Paper

    At GKV, we have over 30 years of proven experience navigating the complexities of marketing in the Aerospace and Defense environment. We have led the way in shifting our A&D clients from print to digital, creating and executing successful marketing strategies for large brands across multiple business lines. We understand the procurement process and know how to manage many layers of decision-makers. And our media team is well-versed in the changing A&D landscape, with deep experience in planning and executing A&D campaigns for both the U.S. and international markets.

    Our people are wired to act and adapt, turning on a dime if the situation demands. No matter the endeavor, GKV is there with a leader’s knowledge, experience and performance.

    To be successful, messages need to be crafted to address each decision-maker’s needs.

    Our strategic approach to these challenges is to use appropriate traditional and new media to custom-build a marketing program built to reach the defined target audience.

    In most cases, business to business marketing requires a strong lead generation program to capture high quality prospects. This mix might include direct mail, email, digital marketing, telemarketing, promotional events, and vertical trade advertising. Our media team has purchased significant media in many industry verticals, and is very familiar with the sales teams and editorial content of many publications. They are often able to negotiate very favorable terms and create special arrangements.

    The goal of any or all of these activities is to acquire actionable response data. That data is typically housed in an effective prospect database, and used by the sales force to move the prospect to the next step in the sales cycle. The most successful programs we develop are those that feature real collaboration between sales and marketing. Ongoing tracking and measurement provides the opportunity to make intelligent marketing decisions and to optimize the investment.