GKVoice

GKVoice is a collection of insights, thoughts and inspiration covering topics shaping today’s marketing landscape. This is just a sampling of the curiosity we bring to work every day and the thought leadership we bring to every assignment. Curious yourself? Scroll down or explore.

Featured

Is It Time to Switch Ad Agencies?

Wondering if your agency is really delivering the service, results, and ROI you deserve? Here’s how to know when it’s time to make a change.

Discover ROEverything

Introducing Return On Everything (ROE). See how GKV can help you find success by every measure. Be it Return on Investment, Return on Time, or Return on Opportunity.

GKV Challenger Brand Minute: Face of Wealth

The next decades will see a greater number of women inheriting wealth — and a shift in wealth means a shift in messaging.

The Digital Baby Boomer: How to Drive Online Sales

Baby boomers are not digital natives, but they’re huge digital shoppers. Discover the ways to win their trust and gain their business online.

Recent

GKV Takes Home Gold and Silver ADDYs

GKV wins 10 awards at the 2023 Annual Baltimore American Advertising Awards Show.

GKV Hires Communications Strategist

Deidre McCabe, former Director of Communications for the Maryland Department of Health and Howard County, will join the agency to work on special projects and initiatives as well as GKV Health, our recently launched health care marketing division.

GKV Recognized as Baltimore’s Best Reviewed Advertising Agency

GKV has been recognized by The Manifest as one of Baltimore’s best recommended and reviewed advertising agencies for 2023.

GKV Launches a New Division, GKV Health

The division is focused on healthcare services, insurance and public awareness campaigns.

Branding in an Omnichannel Marketing World

Every day consumers interact with hundreds of media channels. So how is your one brand supposed to break through? Here are 5 tips to even the odds.

Great Relationships Make Great Campaigns

The secret to getting the very best work out of your agency year after year. (It gets personal.)