GKVoice
GKVoice is a collection of insights, thoughts and inspiration covering topics shaping today’s marketing landscape. This is just a sampling of the curiosity we bring to work every day and the thought leadership we bring to every assignment. Curious yourself? Scroll down or explore.
Featured
Is It Time to Switch Ad Agencies?
Wondering if your agency is really delivering the service, results, and ROI you deserve? Here’s how to know when it’s time to make a change.
Discover ROEverything
Introducing Return On Everything (ROE). See how GKV can help you find success by every measure. Be it Return on Investment, Return on Time, or Return on Opportunity.
GKV Challenger Brand Minute: Face of Wealth
The next decades will see a greater number of women inheriting wealth — and a shift in wealth means a shift in messaging.
The Digital Baby Boomer: How to Drive Online Sales
Baby boomers are not digital natives, but they’re huge digital shoppers. Discover the ways to win their trust and gain their business online.
Recent
5 Tips for Marketing Medicare Advantage Plans to Veterans
Military veterans are a big potential new market for your Medicare Advantage plan. Here are 5 tips for getting them enrolled.
Brand Marketing ~IS~ Performance Marketing
Trying to get the most from your brand and performance marketing? Here are 3 simple ways to achieve both immediate and sustainable growth through best practices in measurement and integration.
GKV announces new CFO
Corey Tappan joins the agency as CFO Cathy Kowalewski retires after nearly four decades with the company.
GKV to Create Public Service Campaign for Medicaid Re‑Enrollment in MD
GKV will work with the MMCOA to encourage Maryland’s 1.7 million Medicaid enrollees to reapply for benefits.
GKV Takes Home Gold and Silver ADDYs
GKV wins 10 awards at the 2023 Annual Baltimore American Advertising Awards Show.
GKV Hires Communications Strategist
Deidre McCabe, former Director of Communications for the Maryland Department of Health and Howard County, will join the agency to work on special projects and initiatives as well as GKV Health, our recently launched health care marketing division.
