About Faces Day Spa:
Valentine’s Day Campaign

Roses and chocolate are a thing of the past. For Valentine’s Day, GKV leveraged About Faces’ social media presence to promote their gift certificates as the perfect gift for that special someone. The campaign included a variety of ads targeting consumers through Facebook and Twitter using a combination of paid and organic advertising in conjunction with a 30 second broadcast TV spot. The objective of the campaign was to drive sales of About Faces gift certificates in-stores and online.

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