Work Sample

Blue Shield of California: Age-In Campaign

GKV created a strategy based on the fact that people aging into Medicare were squarely in the baby boomer cohort.

Article

Opportunity Out of Chaos: The Case for Being a Values Brand

In examining exit polls from the 2016 election, values were deemed more important to voters than ever before. This presents a powerful opportunity — and challenge — for brands.

Article

Peace, Love & Medicare

Ten thousand baby boomers a day are aging into Medicare.

Article

Digital marketing for Medicare Age-Ins. Why it’s now a must-have.

AEP planning ever ends.

Work Sample

Walmart: Spring Valley

We needed to clearly differentiate Spring Valley fish oils at the point of sale — the crowded Walmart supplement shelves where many fish oil brands must vie for share.

Garry Raim

Partner, Executive Vice President

Start the conversation today and find out what GKV can do for your brand.

    Baltimore Branding Agencies

    Category

    Marketing to Boomers

    Boomers control over half of the nation’s wealth.
    Connecting with them matters as much as it ever has.

    The value of marketing to the boomer generation is obvious. Doing so successfully gets a bit more complicated. It’s a huge cohort that is actually two cohorts. And it’s a group that has never followed the path of any generation before it, including the one leading into retirement.

    For years, we have helped a diverse set of clients engage and motivate this audience through compelling creative and targeted media, from Medicare plans to golf equipment to coffee. Our generation-spanning staff understands this audience and how to reach them, including advanced database solutions and shopper marketing.

    Although they love nostalgia, there’s nothing old school about boomers, or the way you win them over.