Media Planning/Buying

Sprint: Big Presence

Most people love their mobile phones, but not their carrier… so, why don’t they switch?

PMPs: Leveraging Second-Party Data for Digital Campaigns

The cookie trail is almost all gone. So, let’s get the second-party data started! Get our advice on how to utilize second-party data for digital campaigns.

Case Study

To launch St. Joseph’s Cough, Cold and Flu product, we identified top markets that over-indexed for hypertension/high blood pressure and used CDC, Sickweather.com and Google Flu Trends to predict when, where and how severely a market would be impacted by the flu.

Work Sample

Miller Value Partners: Brand Development & Website Redesign

Miller Value Partners asked us to create a website with a visual appeal as bold and unique as the company’s contrarian investment approach.

Case Study

L3 Media

Making the leap from print to digital meant sacrificing traditional media for a better messenger.

Work Sample

L3 Brand History

When L3 Technologies first consulted GKV, the company consisted of 70+ divisions — all of which had different specialties and product offerings. As a global...

GKV’s Media Department is comprised of seasoned professionals, well-versed in planning and buying media across the customer journey.

Our insights-driven, omnichannel approach to media is designed to help clients successfully meet their objectives.

GKV uses a wide range of tools to gain deep understanding of the media usage, psychographics, geography and purchase behaviors of U.S. audiences at both national and local levels. This research allows us to develop, deploy and optimize media campaigns designed for impact, motivation and customer action.