St. Joseph Aspirin
To launch St. Joseph’s Cough, Cold and Flu product, we identified top markets that over-indexed for hypertension/high blood pressure and used CDC, Sickweather.com and Google Flu Trends to predict when, where and how severely a market would be impacted by the flu.
Miller Value Partners: Brand Development & Website Redesign
Miller Value Partners asked us to create a website with a visual appeal as bold and unique as the company’s contrarian investment approach.
L3 Media
Making the leap from print to digital meant sacrificing traditional media for a better messenger.
L3 Brand History
When L3 Technologies first consulted GKV, the company consisted of 70+ divisions — all of which had different specialties and product offerings. As a global...Chock Full o’Nuts: Get New York Roasted
How are we moving “NY’s favorite coffee since 1932” from forgotten to “I think I’d like to try that”?
Kauai Coffee: Imported From Another World
Coffee, like wine, derives a lot of value from its place of origin, both real and perceived.