Work Sample franks redhot creative

Frank’s RedHot: Easy AF

Frank’s has a great brand personality, but is predominantly used for Buffalo wings. How do we get people to use it more often?

Work Sample maryland lottery jackpot campaign

Maryland Lottery: Dreamers

Working closely with the Maryland Lottery marketing team, we reframed the benefit and changed the reason to play.

Work Sample Seafood Nutrition Partnership

Seafood Nutrition Partnership: Little Seafoodies

Our challenge was to give busy moms a reasonable chance of success at getting their kids to eat seafood in their already time-pressed life.

GKVoice The Social Media Advantage in the Health Insurance Industry

The Social Media Advantage in the Health Insurance Industry

Social media can help you become a go-to source of information at times when consumers are trying to navigate an ever-changing and confusing industry.

GKVoice No More Likes

How Instagram removing ‘like’ visibility impacts brands

There’s good news and bad news.

GKVoice Content is King but Context is Queen

In social, video content is king, but storytelling is queen.

How to tell your story on social media.

Garry Raim

Partner, Executive Vice President

Start the conversation today and find out what GKV can do for your brand.

    Discipline

    Social Media

    One of the fastest growing and most nimble marketing disciplines of the last five years.

    Where before, brands saw social as something they had to do to check the box, they now see it as a business driver. With more and more consumers engaging in branded content, using social to source recommendations as well as a path to purchase, GKV has grown its social team, expertise and capabilities.

    Why Social?  — “Content builds relationships. Relationships are built on trust. Trust drives revenue.” This quote from Andrew Davis’s latest book Brandscaping puts a fine point on why great branded social content drives business.  Additionally:

    • Consumers are 71% more likely to make a purchase based on social media referrals
    • 74% of consumers rely on social network to guide purchase decisions
    • 7 in 10 millennials, Gen Xers and silver surfers (boomers in social) are more likely to make purchases from brands they follow and engage with on social

    GKV’s Social Media Department experts who work hand-in-glove across agency departments.  The team has developed award winning social campaigns for OLD BAY and MD Lottery as well as created a proprietary process for developing social strategy and content. Our capabilities include:

    • Social strategy and planning
    • Content creation, curation
    • Social program management and publishing
    • Social advertising
    • Influencer engagement
    • Community management
    • Social listening, trending topics
    • Metrics and reporting