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di•gel: Un-do

On a limited budget and a frantic timeline, GKV helped di•gel launch its OTC anti-gas and antacid products.

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Snyder’s of Hanover: America’s Summertime Favorites

PR efforts to support the campaign included targeted sample mailings to food, health and lifestyle bloggers and editors.

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Maryland Lottery: Ravens Scratch-Offs

The prizes you can win are the stuff of a Ravens fan’s dreams. So what happens when those dreams get a little out of hand?

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Snyder’s of Hanover: National Pretzel Day

We promoted Snyder’s of Hanover as the hard pretzel of choice to celebrate National Pretzel Day.

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PANDORA: Martina McBride

We go beyond a simple tour sponsorship. Not only is PANDORA a fan of Martina McBride, Martina is a fan of PANDORA.

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PANDORA: Aly Raisman

Aly Raisman had quite an unforgettable moment in 2012, winning a gold medal for the US in gymnastics.

Garry Raim

Partner, Executive Vice President

Start the conversation today and find out what GKV can do for your brand.

    Discipline

    Social Media

    One of the fastest growing and most nimble marketing disciplines of the last five years.

    Where before, brands saw social as something they had to do to check the box, they now see it as a business driver. With more and more consumers engaging in branded content, using social to source recommendations as well as a path to purchase, GKV has grown its social team, expertise and capabilities.

    Why Social?  — “Content builds relationships. Relationships are built on trust. Trust drives revenue.” This quote from Andrew Davis’s latest book Brandscaping puts a fine point on why great branded social content drives business.  Additionally:

    • Consumers are 71% more likely to make a purchase based on social media referrals
    • 74% of consumers rely on social network to guide purchase decisions
    • 7 in 10 millennials, Gen Xers and silver surfers (boomers in social) are more likely to make purchases from brands they follow and engage with on social

    GKV’s Social Media Department experts who work hand-in-glove across agency departments.  The team has developed award winning social campaigns for OLD BAY and MD Lottery as well as created a proprietary process for developing social strategy and content. Our capabilities include:

    • Social strategy and planning
    • Content creation, curation
    • Social program management and publishing
    • Social advertising
    • Influencer engagement
    • Community management
    • Social listening, trending topics
    • Metrics and reporting