Maryland Lottery: Ravens Scratch-Offs

The prizes you can win are the stuff of a Ravens fan’s dreams. So what happens when those dreams get a little out of hand?

Blue Shield of California: Age-In Campaign

GKV created a strategy based on the fact that people aging into Medicare were squarely in the baby boomer cohort.

Maryland Lottery: Mobile App

Maryland Lottery fans can now take the MD Lottery everywhere they go, thanks to the GKV-designed mobile app.

Bridgestone Golf: Play the Ball the World is Watching

Tiger Woods plays a Bridgestone Golf ball. That’s all we had to say. Or is it?

Sell Your Challenger Brands

Being a public company causes scrutiny that makes already hard choices even more difficult.

MD Lottery: Baseball Bucks

Even if you’re not quite ready for the big leagues, you can still play Baseball Bucks from the Maryland Lottery.

Garry Raim

Partner, Executive Vice President

Start the conversation today and find out what GKV can do for your brand.

    Discipline

    Strategic Planning

    A word that you will hear very often at GKV is sacrifice.

    It is our way of talking about strategy, because at its essence, a strategy is about sacrifice. Trying to do everything never makes sense for a person or a brand. We help you take a step back and understand what messages and touchpoints will be the most effective for your goals.

    As much as we like to create great advertising, content, events, media plan, we resist the temptation to just start creating. We take the time to gather the information to understand your customer’s journey and develop a strategy that will help you achieve your goals.

    This will then lead to the creation of one comprehensive, insightful and clear brief that outlines the strategic plan, gaining agreement to the sacrifices that will need to be made and providing all the elements the team needs to execute the strategy. A good strategic plan is like a good map, it helps you on your journey.