MD Lottery:
Baseball Bucks

When the Maryland Lottery asked GKV to come up with a campaign for their new Baseball Bucks scratch-off game, we created parodies of stereotypical sports spots, shooting them with the same drama and grandeur. But our campaign took a slightly more unexpected approach. We decided to get real. Let’s face it; most of us weren’t great ballplayers. In fact, our highlight reels are probably more hilarious than heroic. But that’s okay because “Even if you’re not quite ready for the big leagues, you can still play Baseball Bucks from the Maryland Lottery.”