Columbia, Maryland is a pretty extraordinary place to live. And one of the things that makes it so special is the Columbia Association (CA). CA offers a vast array of activities from fitness clubs to golf courses to over 95 miles of parks and pathways.
Becoming a CA member is all about discovering what personally floats your boat so you can live your life to the fullest.
To entice new memberships, we developed a visually arresting campaign featuring individual portraits of Columbia residents. The area surrounding each face is populated by visuals of activities they enjoy. The copy invites residents to join CA, try new things and live life larger.
After just a short time, not only are Columbia residents living life larger, Columbia Association is seeing larger than life results.