Work Sample maryland lottery jackpot campaign

Maryland Lottery: Dreamers

Working closely with the Maryland Lottery marketing team, we reframed the benefit and changed the reason to play.

GKVoice

Improving Net Promoter Scores

Aligning an organization’s policies, procedures and culture to its brand promise is paramount to creating customer loyalty and future financial success.

Work Sample

Shentel: Always Connected to You

For consumers, the claim of fastest Internet, sharpest TV and clearest voice was just another claim. We immediately set out to build trust for the brand.

Work Sample

BGE Home: Toy Truck

With more than 300 work trucks on the road, GKV saw an opportunity to use this icon that many throughout Maryland had seen, but perhaps not used.

Work Sample

Snyder’s of Hanover: Pretzel Pieces

We wanted flavor-seeking consumers to think of and reach for SOH Pretzel Pieces instead of other highly flavored snacks, like tortilla or potato chips.

Work Sample

OPTAVIA: Brand Launch

OPTAVIA™ is a new lifestyle brand that empowers individuals to not only lose weight, but to live healthier and happier.

Garry Raim

Partner, Executive Vice President

Start the conversation today and find out what GKV can do for your brand.

    Discipline

    Brand Development

    The recipe for developing a successful brand is one part strategy and one part creative.

    Becoming a brand is how your product or service becomes more memorable, engaging, and how you can achieve higher margins and greater customer loyalty. With the advent of social media and the growth of direct to consumer brands, brand development continues to change and evolve.

    At its core, a brand is still a promise to its customers about what the brand will deliver and how they can expect it to behave. But, consumer expectations have changed more than ever. It goes far beyond simply the product or service they provide. It now includes the causes a brand will champion as well as how the brand treats its employees, communities, suppliers and the rest of the world around them. It has never been more important to have a strong and consistent brand than it is now. With the introduction of social media consumers now too have a platform that makes it easier to call a brand out when it fails and doesn’t live up to its promises.