GKVoice
GKVoice is a collection of insights, thoughts and inspiration covering topics shaping today’s marketing landscape. This is just a sampling of the curiosity we bring to work every day and the thought leadership we bring to every assignment. Curious yourself? Scroll down or explore.
Featured
Is It Time to Switch Ad Agencies?
Wondering if your agency is really delivering the service, results, and ROI you deserve? Here’s how to know when it’s time to make a change.
Discover ROEverything
Introducing Return On Everything (ROE). See how GKV can help you find success by every measure. Be it Return on Investment, Return on Time, or Return on Opportunity.
GKV Challenger Brand Minute: Face of Wealth
The next decades will see a greater number of women inheriting wealth — and a shift in wealth means a shift in messaging.
The Digital Baby Boomer: How to Drive Online Sales
Baby boomers are not digital natives, but they’re huge digital shoppers. Discover the ways to win their trust and gain their business online.
Recent
A&D Marketing for 2021: The Year of Innovative Marketing
2020 greatly disrupted the marketing plans of many aerospace and defense companies. But a few agile changes may be all it takes to help them thrive.
Proven Tips for A&D Social Media Content Strategy
Whether in the field or in the marketplace, the A&D category is all about impact and performance. Check out these proven strategies to get the most from your social media content.
Medicaid Plans: 3 Tips for Onboarding New Members During COVID-19
One of the most effective strategies for improving member retention is to improve member onboarding. Discover 3 easy tips for reducing new member churn in your Medicaid plan.
Word-of-Mouth Marketing: How to Radically Boost Success
Sharing the most relevant articles and news.
What Defines Millennials – and How Marketers Can Reach Them
Sharing the most relevant articles and news.
