GKVoice

GKVoice is a collection of insights, thoughts and inspiration covering topics shaping today’s marketing landscape. This is just a sampling of the curiosity we bring to work every day and the thought leadership we bring to every assignment. Curious yourself? Scroll down or explore.

Featured

Is It Time to Switch Ad Agencies?

Wondering if your agency is really delivering the service, results, and ROI you deserve? Here’s how to know when it’s time to make a change.

Discover ROEverything

Introducing Return On Everything (ROE). See how GKV can help you find success by every measure. Be it Return on Investment, Return on Time, or Return on Opportunity.

GKV Challenger Brand Minute: Face of Wealth

The next decades will see a greater number of women inheriting wealth — and a shift in wealth means a shift in messaging.

The Digital Baby Boomer: How to Drive Online Sales

Baby boomers are not digital natives, but they’re huge digital shoppers. Discover the ways to win their trust and gain their business online.

Recent

GKV named Top 25 Branding Agency

GKV named by Design Rush as one of the Top 25 Branding Agencies from around the world.

GKV Announces New Co-Creative Directors

Broscious and Rosica have more than four decades of experience between them creating dynamic, breakthrough campaigns that help challenger brands stand out in crowded marketplaces and ultimately drive business.

Hey, brands. That was “Then,” this is “Now.”

Whether born 100 years ago or just 10 years ago, brands have operated basically the same.

Sell Your Challenger Brands

Being a public company causes scrutiny that makes already hard choices even more difficult.