GKVoice

GKVoice is a collection of insights, thoughts and inspiration covering topics shaping today’s marketing landscape. This is just a sampling of the curiosity we bring to work every day and the thought leadership we bring to every assignment. Curious yourself? Scroll down or explore.

Featured

Is It Time to Switch Ad Agencies?

Wondering if your agency is really delivering the service, results, and ROI you deserve? Here’s how to know when it’s time to make a change.

Discover ROEverything

Introducing Return On Everything (ROE). See how GKV can help you find success by every measure. Be it Return on Investment, Return on Time, or Return on Opportunity.

GKV Challenger Brand Minute: Face of Wealth

The next decades will see a greater number of women inheriting wealth — and a shift in wealth means a shift in messaging.

The Digital Baby Boomer: How to Drive Online Sales

Baby boomers are not digital natives, but they’re huge digital shoppers. Discover the ways to win their trust and gain their business online.

Recent

GKV creates “Dare to be Sweet” campaign for Lofthouse® Cookies

GKV’s campaign goal is to inspire people to bring a little more sweetness into the world.

IPAs: How To Build A Strong Brand And Maintain Your Independence

Tips on how Independent Physician Associations (IPAs) can maintain their independence.

GKV Selected as Agency Partner for Maryland Cannabis Administration

GKV to create statewide outreach and education campaign for new law effective July 1st allowing adults 21 and older to purchase cannabis.

GKV Wins 3 Gold Aster Awards

The three gold awards were earned for its work for the Maryland Department of Health (MDH) and Clover Health.

GKV “Stays Hot” for the Maryland Lottery

New TV spot for Hot 7s Scratch-Offs to Premiere on Memorial Day

Elevate The Moment: Amplifying Your Trade Show Presence

Tradeshows demand months of preparation. But nowhere else will you have such an opportunity to make so many valuable face-to-face connections. Here are 5 ways to amplify your tradeshow presence.