Sprint – Inertia Campaign
Inertia: The tendency of wireless customers to remain with their increasingly expensive provider, until acted upon by an external force, aka Sprint.
For many people, the monthly wireless bill arrives as a painful reminder of just how expensive this life-changing technology has become. In that moment, they may seriously consider making a change to save money. But eventually the moment passes and life goes on. So GKV and Sprint decided to keep that moment fresh in their minds, along with the motivation to switch to a much more affordable alternative.