Maryland Lottery — Cash For Life
Meet our Cash4Life Groundhog. He’s the hero behind GKV’s campaign for the Maryland Lottery’s new drawing game. Cash4Life is all about the chance to win $1,000 every single day for the rest of your life. And since any day that repeats itself is referred to as a “Groundhog Day,” this little guy seemed like a natural.
With TV, Radio, Point of Sale, Digital and Social Media, GKV launched a fully integrated campaign. The message was a simple one. With $1,000 a day for life, every day could be the best day ever.