Brown & Toland Physicians

Objective

Looking to reposition their brand in the minds of consumers and better connect with the Bay Area community they serve, Brown & Toland Physicians sought GKV’s help in bringing their household name back to life.

Strategy / Approach

After meeting with Brown & Toland’s very own, it was easy to build a story that highlighted their patient-centered way of practice. Independent doctors know you like family became Brown & Toland’s brand point of view, and a fully integrated media campaign came to fruition. The campaign included a mix of TV, radio, social and outdoor advertising. Every execution featured Brown & Toland’s very own group of doctors and their beloved patients.

Results

  • New user traffic to Brown & Toland’s corporate website more than doubled year over year with nearly 65,000 new users visiting the website during the campaign; those new users represented 96% of all website traffic.
  • GKV’s integrated campaign resonated with consumers looking for independent physicians who truly care and create personalized relationships.
Case Study - Brown & Toland