Case Studies
Work Examples
Articles
- Is It Time to Switch Ad Agencies? — 10/10/25
- Discover ROEverything — 09/02/25
- GKV Challenger Brand Minute: Face of Wealth — 08/07/25
- The Digital Baby Boomer: How to Drive Online Sales — 07/31/25
- How GLP-1 Brands Should Pivot To Achieve Category Leadership — 07/22/26
- The Future of GLP-1 Brand Differentiation — 07/14/26
- What Advertisers Get Wrong About Gen Z — 07/08/26
- We Should All Live More Like Challenger Brands — 07/08/26
- Why Regulated Industries Need to Think Like Challenger Brands — 07/07/26
- GKV Promotes
Mark Gray — 06/16/26 - The Evolution of Account Management — 05/26/26
- From Concept to Cart — 05/13/26
- AI Can’t Replace a Partner — 05/07/26
- Changing the Conversation About Consideration — 01/08/26
- 2025: Year in Review — 12/03/25
- GKV Named 2025 Aster Award Winner in Healthcare Marketing and Advertising — 06/30/25
- GKV Promotes Katie Huston and Lindsay Petrick — 06/02/25
- 2024: Year in Review — 12/20/24
- Introducing Candy Shop™ Cocoa — 12/04/24
- GKV Recognized as a 2024 Clutch Leader in Advertising Excellence — 11/22/24
- GKV Challenger Brand Minute: Regaining Trust in Public Health — 10/25/24
- UNDERSTANDING KPIs — 08/19/24
- GKV finalist in Ragan PR Daily Awards — 07/30/24
- GKV Challenger Brand Minute: Branding in an Omnichannel World — 06/26/24
- Daily Record Announces 2024 Health Care Heroes — 06/25/24
- GKV Challenger Brand Minute: Is Your Bank Who It Says It Is? — 06/18/24
- GKV Health at the Aster Awards and Healthcare Ad Awards — 06/14/24
- GKV Recognized as a Clutch Global Leader for 2024 — 05/29/24
- Not All Baby Boomers Are Created Equal — 05/24/24
- GKV to present Marketing to Today’s Boomers webinar — 05/14/24
- Seven Strategies for Regaining Trust in Public Health Messaging — 03/19/24
- MDH selects GKV for five-year contract — 03/07/24
- GKV Wins Gold and Silver Addy Awards — 03/01/24
- How to effectively partner with local brokers to increase Medicare sales — 02/20/24
- Morgan State Field Trip to GKV — 01/16/24
- GKV Kicks Off New Webinar Series — 01/04/24
- Building STEPS Tour De Workforce — 12/19/23
- GKV Recognized as a Clutch Global Leader for 2023 — 12/19/23
- GKV Announces New Webinar Series — 12/08/23
- GKV creates “Dare to be Sweet” campaign for Lofthouse® Cookies — 10/24/23
- IPAs: How To Build A Strong Brand And Maintain Your Independence — 08/01/23
- GKV Selected as Agency Partner for Maryland Cannabis Administration — 06/22/23
- GKV Wins 3 Gold Aster Awards — 06/12/23
- GKV “Stays Hot” for the Maryland Lottery — 05/25/23
- Elevate The Moment: Amplifying Your Trade Show Presence — 05/23/23
- Soli Organic — Five Secrets to Success on Social Media — 05/09/23
- GKV Earns 8 Healthcare Ad Awards — 05/08/23
- 5 Tips for Marketing Medicare Advantage Plans to Veterans — 05/08/23
- Brand Marketing ~IS~ Performance Marketing — 05/03/23
- GKV announces new CFO — 03/22/23
- GKV to Create Public Service Campaign for Medicaid Re‑Enrollment in MD — 03/15/23
- GKV Takes Home Gold and Silver ADDYs — 03/10/23
- GKV Hires Communications Strategist — 03/02/23
- GKV Recognized as Baltimore’s Best Reviewed Advertising Agency — 03/01/23
- GKV Launches a New Division, GKV Health — 02/21/23
- Branding in an Omnichannel Marketing World — 01/30/23
- Great Relationships Make Great Campaigns — 01/17/23
- Creating Impactful Sponsored Content in 2023 — 11/18/22
- Generating Sales Anywhere, Anytime — 06/06/22
- How to Un-Junk Email Copy — 05/03/22
- Creative Directions : Capturing the Best Audio Performances — 02/28/22
- Rethinking Video in the Media Mix — 01/24/22
- Roger Gray discusses GKV’s 40th Anniversary and more with the Baltimore Business Journal — 12/09/21
- 2021 CPG Greatest Hits — 11/19/21
- Unlocking Marketing Success with Analytics — 11/19/21
- GKV Challenger Brand Minute: Customer Journey Mapping — 09/17/21
- GKV Challenger Brand Minute: 5 Tangible Ways to Drive Growth — 09/09/21
- GKV named one of the top agencies in Maryland by Clutch — 09/02/21
- GKV Challenger Brand Minute: Branding for Broadband — 06/16/21
- GKV Promotes Ellen Delaplane to Vice President, Account Supervisor — 05/18/21
- GKV Challenger Brand Minute: How to Capture Age-In Medicare Audience — 05/12/21
- Post-COVID Customer Journey Updates — 04/30/21
- GKV Challenger Brand Minute: Breaking Inertia — 04/07/21
- Branding for Broadband — 04/02/21
- One-Year WFH Anniversary — 04/01/21
- Critical brand updates for the post-2020 world — 02/23/21
- GKV Challenger Brand Minute: Time To Zag — 02/05/21
- AAFB President Announcement — 01/14/21
- The Top Branding Agencies in December — 12/29/20
- PMPs: Leveraging Second-Party Data for Digital Campaigns — 12/09/20
- GKV Holiday Zoom Backgrounds — 12/08/20
- GKV named top 1000 global agency by Clutch — 12/07/20
- GKV Challenger Brand Minute: Building Brand Relevancy — 11/19/20
- The Simple Formula for Success and a Superior Customer Experience — 11/18/20
- Can old brands attract younger consumers? They better! — 11/18/20
- A&D Marketing for 2021: The Year of Innovative Marketing — 11/09/20
- Proven Tips for A&D Social Media Content Strategy — 11/06/20
- Medicaid Plans: 3 Tips for Onboarding New Members During COVID-19 — 10/28/20
- Word-of-Mouth Marketing: How to Radically Boost Success — 10/27/20
- What Defines Millennials – and How Marketers Can Reach Them — 10/27/20
- Seeing the World as Customers Do — 10/27/20
- Wireless advertising to get people to switch carriers is missing the mark. — 10/14/20
- GKV named one of the top B2B firms by Clutch — 10/12/20
- GKV is Proud of Its Excellent Client Service! — 09/29/20
- The COVID-19 Test — 09/25/20
- First-Party Data: A Hidden Gem for the Post-Cookie World — 09/09/20
- The Four Most Important Ways to Build Brand Relevancy — 08/18/20
- Medicare plans? Pivot to online seminars this AEP. — 07/31/20
- GKV wins Gold & Silver Aster Awards — 07/30/20
- COVID-19: Six Ways Service Companies Can Respond — 07/14/20
- 100% Digital that’s not 100% invisible — 06/09/20
- Reaching moms through social during COVID-19 — 05/14/20
- Blame it on the Margaritas — 05/05/20
- Connect Emotionally with Digital Marketing — 05/04/20
- Tips for growing Dual Eligible Special Needs Plans (DSNP) membership — 04/24/20
- Customer journey mapping makes marketing more effective — 04/23/20
- Helping Home Service Companies Navigate COVID-19 — 04/20/20
- Align your brand and culture to make your most powerful business driver — 03/30/20
- Six Steps to Crisis Management — 03/23/20
- The Best Insight Wins — 03/21/20
- What should brands do on social media in a time of uncertainty? — 03/20/20
- 8 Steps to a Successful AEP 2021 — 03/03/20
- Key Trends in 2020 for Home Service Companies — 02/25/20
- Medicare Plans: Moving advertising in-house? — 01/30/20
- Improving Net Promoter Scores — 01/30/20
- The Social Media Advantage in the Health Insurance Industry — 01/30/20
- Driving Medicare Plan Growth With Age-In Marketing — 01/30/20
- Multicultural Marketing for Medicare — 01/30/20
- 4 Tips to Selling More Home Service Agreements — 01/30/20
- Are Referrals worth your time? — 01/30/20
- How Instagram removing ‘like’ visibility impacts brands — 01/30/20
- In social, video content is king, but storytelling is queen. — 01/30/20
- What’s the big idea behind the big idea? — 01/30/20
- How Do Small Businesses Advertise in 2019? — 01/30/20
- GKV Brews Up Creative Campaigns for New Client Massimo Zanetti Beverage Group — 01/30/20
- It’s Time to Simplify — 01/30/20
- SEM: THE SWISS ARMY KNIFE OF CPG MARKETING — 01/30/20
- Be A Part of the Conversation, Or Be Dead — 01/30/20
- The keys to BIG results on a small budget — 01/30/20
- Sacrifice is the most important skill for CPG marketing now — 01/30/20
- It’s Still About Big Ideas — 01/30/20
- GKV Earns Spot on Clutch’s List of the Top Creative and Marketing Agencies in Health Care Industry — 01/29/20
- Everyone acts like a millennial, even you. — 01/29/20
- GKV Earns Spot on Clutch’s List of 2019 Leading Creative & Marketing Agencies — 01/28/20
- GKV launches new creative for the Maryland Lottery’s Ravens scratch-off! — 08/30/19
- GKV Expands Team with Two New Hires — 08/27/19
- GKV Hires Four New Employees to Support Agency Growth — 07/27/19
- GKV Promotes Chris Stark to Vice President, Associate Creative Director — 06/30/19
- Use music as a soundtrack… to create. — 06/20/19
- GKV Promotes Marni Rogow to Vice President, Supervisor Account Management — 04/30/19
- GKV Top Winner at 2019 Baltimore ADDY Awards — 03/30/19
- Escaping CPG’s Store-Brand / Start-Up Squeeze — 02/14/19
- 5 Things Homeowners Want in 2019 — 02/08/19
- GKV named Top 25 Branding Agency — 02/03/19
- GKV Announces New Co-Creative Directors — 01/30/19
- Make the Most of This Medicare OEP — 01/29/19
- Hey, brands. That was “Then,” this is “Now.” — 01/24/19
- Sell Your Challenger Brands — 01/18/19
- GKV Wins a Spot on Clutch’s List of Global Leaders in Advertising — 11/27/18
- GKV Named as a Top Advertising and Marketing Company by Clutch — 10/15/18
- Opportunity Out of Chaos: The Case for Being a Values Brand — 10/14/18
- GKV Announces Newest Client, Brown & Toland Physicians — 10/12/18
- Congratulations Tiger — 09/26/18
- 6 Digital Secrets Challenger Brands Use To Drive Growth — 09/25/18
- GKV’s OLD BAY Campaign Wins Best In Show 2018 — 03/20/18
- We’ve helped Medicare health plans really enjoy Dec 8th. — 01/31/18
- Digital Marketing for Medicare: An Art Director’s View — 12/06/17
- Sometimes, It’s Not What You Say, It’s How You Say It — 11/20/17
- What Defines Millennials – and How Marketers Can Reach Them — 11/07/17
- SupplySide West observations from an industry marketing professional — 10/27/17
- Meet your new healthy living expert: you. — 09/20/17
- Reaching beyond “Bad Mom” and “Super Mom” stereotypes — 09/01/17
- Engaging with Snackwell’s Superfans — 08/27/17
- Peace, Love & Medicare — 06/14/17
- Be a Brand on a Mission — 06/09/17
- OTC Products in a Challenger Brand World. — 06/09/17
- It’s a Mom’s World We’re Living In — 05/29/17
- Digital marketing for Medicare Age-Ins. Why it’s now a must-have. — 04/28/17
- GKV Named Agency of Record for AbsoluteCARE — 03/30/17
- To BRC or not to BRC? — 03/28/17
- GKV selected by orizon S.A for U.S. launch initiative — 03/04/17
